Wednesday, February 20, 2013

Perfect Product Pick: Active Labor Gown

"A woman picks a gown for every important event in her life. Shouldn't you have one for the most important workout of your life?"
The gown is perfect pre and post-natal in addition to labor and delivery
What is the Active Labor Gown?
Active Labor Gown is the only labor and delivery gown on the market that opens from both the front and back simultaneously and also has an opening in the side for fetal monitor cords. There are two buttons on the top of each shoulder strap to effortlessly allow skin-to-skin contact for breastfeeding and comfort. The gown easily adapts to every birthing style preference due to its versatility.
Top opening buttons help make breastfeeding a snap!
Using innovative US EPA-certified ChitoSante treated performance fabric (think LuLu Lemon for mommies), Active Labor Gowns are wicking, anti-bacterial and odor-resistant helping Moms stay comfortable during labor and delivery as well as during workouts both pre and post-natal. Since the gowns are antibacterial and antimicrobial, expectant mothers are guaranteed a higher level of sanitation than previously worn gowns that hospitals offer.

Meet the Founder and Designer:
"When you don a beautiful, comfortable and well-fitting exercise outfit or team uniform, you feel empowered, game-ready. That is the feeling I wanted to recreate for labor because it is a workout and not a medical process. Delivering your baby will be the most important workout of your life. You need to be confident to stay focused." 
-Kristina Boland, Founder

Active Labor Gown was born just last month by Kristina Boland, a Boston-bred former Naval Officer, mother of three who has been a registered nurse for the past 25 years. Kristina grew up designing and sewing clothing with her first-generation grandparents who worked as tailors. 

She recognized a need for this type of gown after experiencing (both as a nurse and a mother giving birth) the negative psychology behind giving birth in a uniform, unflattering and down-right uncomfortable garment. These are your very first photographs of you with your child after all. You deserve a flattering outfit after carrying the little munchkin for nine months, thank you very much! 

After creating three prototypes and thoroughly testing each design, Kristina found the perfect gown. It provides simultaneous access to both the lower spine (for epidurals) and front of the body. The side hole allows mothers to rest or walk comfortably without disturbing fetal monitor cords. 

The Active Labor Gown is uniquely designed to maintain privacy, dignity and comfort while also flattering expectant mothers throughout the most important workout of their life. We approve!

Where to Buy the Active Labor Gown?
Active Labor Gown is available in the NYC area at Mini Jake in Brooklyn (178 North 9th Street) or you can purchase immediately on Etsy.

What a perfect gift for the expectant mommies in your life!

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